Weekly Action from The Representation Project

Sunday night in Las Vegas, a white male shooter claimed the lives of 58 people, injuring more than 500. We are heartbroken by the lives lost. We are heartbroken for the injured. We are heartbroken for their families and loved ones. We are heartbroken that we can’t pass commonsense gun laws in our nation. But we will not let our broken hearts keep us from getting to the root cause of this violence and taking action.

It is time to connect the dots between mass shootings and our cultural reality: Men commit 98% of mass murders in America. Women have equal access to guns (and let’s be honest, plenty of reasons to be angry). Nevertheless, women don’t commit such acts of mass violence. We have to stop conditioning boys and men to think solving their problems through violence is normal. We can no longer tell boys at the earliest of ages to repress their emotions and deny parts of themselves. Look where it’s gotten us today! 


The combination of our hypermasculine culture and lack of gun control results in tragedy after tragedy. In fact, there is more than one mass shooting a day in the US. You may not hear about these shootings because the violence is often limited to the perpetrators’ families – these enraged men are killing their partners, friends, relatives, and bystanders. 

This culture of aggrieved entitlement and violence must end now.

That’s why this week, we’re asking you to screen The Mask You Live In with your community. The film exposes how our society perpetuates toxic masculinity and shows what each of us can do to help foster a healthier generation of young men. Together, we can build a less violent and more empathetic culture for all. 

Jennifer Siebel Newsom & The Representation Project Team 

Celebrate Wonder Women With Us

The Representation Project’s second annual benefit will be an illuminating evening of conversation, performances, and mingling with the heroes who are making a difference for gender equality on screen and off.
Special guests Connie NielsonRita Moreno, and Jennifer Siebel Newsom will lead an inspiring discussion about how and why we should flip the script on gender representation in entertainment.
We’ll also hear from The Representation Project’s youth leaders about their hopes for a future free of gender discrimination and experience a special vocal performance by Wanda M. Holland Greene, Head of School for Hamlin School and named one of San Francisco’s Most Influential Women in Bay Area Business.
This will be a night to remember and we hope you will join us October 18! Tickets on sale now.

Representation Around the Web

“To reach the highest offices in the land, women must walk a thin line between two tricky dynamics when presenting themselves in public and on camera. ‘Women have to do an impossible dance of being both ‘feminine’ enough not to be threatening, but ‘masculine’ enough to be taken seriously,’ explained Jennifer Siebel Newsom, the founder and CEO of The Representation Project. The ‘double bind’ means that women must project both warmth and authority in their body language: Smile, but not to the point of seeming like a pushover; take up space, but make sure you’re not physically intimidating others.” - Nicola Pardy, via Refinery29

  • Alternet: Hugh Hefner Damaged Countless Women’s Lives—Let’s Not Pretend Otherwise
  • Harpers Bazaar: Women Aren’t Nags-—We’re Just Fed Up
  • New York Magazine: The Evolution of Fat Women on TV
  • Sports Illustrated: Mr. President: You Represent All of Us. Don’t Divide Us. Bring Us Together
  • The New York Times: Obama Says Leaving Malia at College Was “Like Open-Heart Surgery”
  • Upworthy: Bob Costas Offers a Powerful Look at the Debate Over Kneeling Football Players

Learn more about The Representation Project by visiting their website.

Photo of a man kneeling with a folded US flag as the POTUS motorcade passes him in Indianapolis via Reuters Jonathan Ernst